Equity Outpost Opportunity Blog

June 30th marked the final day of testing and preparation of EO's focused real estate professional email distribution campaign to highlight "Motivated Market" opportunities to over 30,000 professionals and affiliates nationwide. This notification component will showcase 4 top properties weekly and their agents spanning a myriad of price points to shed light to opportunities that might been lost in other sites or traditional search methods.

"This initiative serves more than just a weekly hot sheet, but becomes a tool for aggressive listing agents and buyer's agents who want to stay on the cutting edge of market opportunities". - Jason Spector, CEO of Equity Outpost

Historically listing agents have resorted to pricey, canned and often less effective methods that only showcase an individual property or open house. These efforts are often viewed as more of a flurry of email annoyances rather than a tool that can actually keep their fellow agents connected to emerging opportunities.

"This type of streamlined communication is becoming a key element of success in other professional circles. With the current market conditions and increased technology, clients have a higher expectation of their agent to be more aggressive and discover those emerging opportunities before others do. EO has successfully made that happen for agents." - Michael Senn, President of Equity Outpost  

Keep your eyes and in-boxes open beginning July 7th as the "Motivated Market" weekly campaign launches.

I'm sure every agent has been anxiously waiting this time of the season. Finally traffic is starting to pick up on showings as families can now focus on searching for their new home. No more sitting on the sidelines and no more juggling school activities...a window of opportunity is presented and now is proving to be the time to step up marketing efforts. This week alone activity has increased as much as 32% on site traffic and general inquiries. If you have a motivated seller - now is the time to let them shine!

Early in my career I heard that you really need to carve out time to "network" in the industry to become successful. As I began making what I considered "good connections" it became even more clear to me what my advisor meant. On countless times with people that I didn't think could help me grow my business actually did or planted a seed that contributed to growth down the road. Maybe not by sending mass emails to their friends and family about me, but actually becoming a voice for me indirectly in conversations where they thought I could help. This was probably the best compliment that I received from my colleagues and past clients and I'm glad it has continued. Many agents and professionals forget this valuable piece effort and still wonder why they struggle to find what they would consider "true advocates" for their service and advice.

The idea and need of an " industry network" really rings true even more so today. Changing times, troubled markets, and unknown waters have made having a true community to turn to a valuable asset. The EO Opportunity Blog has more than once directed me or quietly provided a path of guidance to find the answer. My suggestion is to plug in...become a voice...increase your connections. The real estate market is a heavy weight on everyone's back... with alot of connections working together and we just change it.

Have you recently taken a drive to downtown Indianapolis lately? I'm sure everyone would find that the transformation over the past 3 years has been very impressive. Although the overall market is central Indiana is down, most real estate professionals would agree downtown is still a really "safe" buy for buyers of all price points. Restaurants, events, circle centre mall, the Colts, museums, and cool little shops have transformed Indy-No-Place to a hot spot to live, work and play.

Over the years the focused initiative wasn't always easy or without debate. However I think a large part of the success has been the efforts of the City of Indianapolis and local residents to promote inspired area rejuvenation to locations such as Mass Avenue, Old Northside, Fall Creek, and Fletcher Place. Not to mention the surge of cool loft style condos by innovative developers that include exposed brick, beamed ceilings and the upscale amenities that you only see while watching HGTV.

Even with the real estate markets going through some changes many feel that the opportunities offered in these areas are perfect for the taking. Many are showcased on Equity Outpost where the sellers aren't shy about being motivated and potentially leaving equity on the table! If you have buyers looking for a unique and timeless piece of real estate take a drive downtown. Another good site to check out is one of downtown's premier agents, Joe Everhart with Sycamore Group Realtors. www.jeverhart.com